Red Riding Hood Productions

About Me

Name: Red Riding Hood

Location: BKLYN/LostAngeles

Ashira Siegel grew up Hasidic in Los Angeles, CA. She learned how to swim before she learned how to walk and started riding bicycles not long after that. Ashira lived in Israel for three years before moving to Brooklyn, NY where she became enmeshed in urban bicycle culture. Now back in Los Angeles, Ashira works in a variety of media including photography, glass, and ceramics, as well as various methods of printing and sewing. She remains loyal to documenting as a way of life and regrets ever leaving the house without a camera. Ashira sews smocks for Smockshop, has created a line of bicycle safety art accessories, and is currently working with used bar tape. Ashira also co-produces the Bicycle Film Festival in Los Angeles. This summer Ashira is floating down the Hudson River for three weeks with Swoon and Swimming Cities of Switchback Sea.

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